Online Media Center Software for Membership Organizations
A dynamic and visually engaging online media center can serve as a safeguard for membership organizations during challenging periods. It provides an avenue to establish connections with journalists and discover new sources of media coverage. Moreover, it serves as a platform where the media can better understand your organization’s mission, challenges, community impact, and progress made.
Expand your positive media coverage capabilities
A next-gen online media center like Lookatmedia™ can independently facilitate the generation of positive media coverage, increase public awareness, and foster trust. It enables membership organizations to cultivate relationships with the media beyond traditional methods such as press releases and conferences, ensuring a continuous, round-the-clock connection with media outlets, members, and stakeholders worldwide.
Branding
When a story comes from a trusted source, it is more believable. In the communications space, journalists fill that role. When a journalist publishes a story about your brand or includes it positively, it instantly elevates your brand awareness and reputation; Lookatmedia™ was built as a media sentinel, standing ready to meet journalists' needs from anywhere on the planet 24/7/365.
The power of visual storytelling in the media
Lookatmedia™ allows journalists to access your story ideas, leading to discovery journeys and a more nuanced understanding of your mission and community impact.
The power of visual narratives for membership organizations
Every day, journalists wake up and check their news feeds. 70% will share a story based on a trending storyline. 68% will share a story purely on the strength of an image. Journalists are experts with the power of words. However, they need your help with visual narratives. Whereas they once depended on in-house photographers and photo editors to illustrate stories, they now depend on organizations to help fill the gap. It is why Lookatmedia™ online media centers have a full-featured Digital Asset Management (DAM) solution at their core.
Yesterday's News
Rather than providing a dynamic online resource journalists see as an essential source of news and new story ideas, many traditional online newsroom solutions only act as archives of yesterday’s press releases. When designing Lookatmedia™, we focused on the resources journalists need to create today’s news and discover meaningful community stories.
More choice, more coverage
Rather than offering a few images with a story, we allow journalists to expand their image and video discovery journeys across our clients’ entire media-approved and compliant content libraries, ensuring the visual narratives they create are more unique and engaging. It is one of the many reasons journalists return to Lookatmedia™ media centers regularly and without prompts.
Building a new list of sympathetic journalists
Whereas Lookatmedia™ online media centers allow text and PDF files of story copy to be downloaded instantly, journalists need to register to access media-approved images and videos. They can do this by clicking on any image in your online newsroom and, once registered, stay logged in for up to 60 days.
Lookatmedia™ allows you to add terms of use to ensure compliance, providing an auditable media and communications trail.
A playground for communications creativity
When your communications team’s success is weighted purely on the success of individual announcements, campaigns, or events, teams can become overly cautious. Your organization could create far more content if your communications team had a safe environment to experiment with telling the same stories from different perspectives and themes.
Lookatmedia™ is that safe, creative environment where your team can test and refine storytelling approaches, discover what works best, and then apply those insights to future campaigns and outreach. It is also where teams can learn the craft of visual narratives.
Learn how to create compelling visual narratives.
Using the power of our newsroom’s image picker, communications professionals can mix and match images and videos to experiment with visual narratives, delivering more unique and compelling content while attracting more positive media coverage.
The 24/7 news resource
Press releases are binary. They are either in a journalist’s inbox or not. They have been read or not. They have been acted on or not. Lookatmedia™ online media centers work differently. Lookatmedia™ can house hundreds or thousands of stories for journalists to discover anytime. Breaking news, themed content, community initiatives, member achievements, and evergreen resources can be accessed 24/7 by journalists. Events content allows your communications team to promote existing events or create specific media events with one-touch calendar downloads for journalists.
Community impact and social responsibility
Are you getting enough external visibility for your community impact and achievements? Unfortunately, it is not enough to do meaningful work; you must also be seen doing meaningful work. Lookatmedia™ online media centers allow your communications team to create entire libraries of content around your organization’s initiatives, partnerships, volunteer programs, and achievements, making this information readily available to journalists, bloggers, podcasters, and influencers.
Crisis management
"Give me six hours to chop down a tree, and I will spend the first four sharpening the axe" - Abraham Lincoln.
Whereas most crisis management plans are locked away waiting for a crisis, your Lookatmedia™ online media center works daily to soften the fall. The content you create on Lookatmedia™, the media coverage it generates, and the media relationships you build through Lookatmedia™ create goodwill and resources you can call upon during challenging periods. Equally important, Lookatmedia™ provides a single source of truth on evolving stories and your response.
Government Relations
There is a simple rule with advocacy and government relations: if the public is not behind the issue, meaningful change rarely happens. The public depends on voices in the media to help explain complex policy issues and community challenges. Even if the media’s crown has slipped as the defender of the public good, it still has significant influence over opinions and beliefs. Lookatmedia™ allows you to tell your side of the story in greater depth and nuance than press releases and media conferences alone. The illustrated content within Lookatmedia™ media centers only increase your story’s emotional power.
Find out how to turn your unique content into newsworthy stories for today’s journalists
Book My 15-Min Walkthrough.