An online media center solution that
empowers PR professionals

Senior woman smiling and laughing outdoors, wearing a red jacket and a large backpack, during a hiking or outdoor adventure.

Lookatmedia™ online media centers are more than an archive of yesterday's press releases. They're a dynamic source of inspiration for PR professionals, a resource that unleashes creativity and limitless possibilities for positive media coverage. Lookatmedia™ online media centers also provide an opportunity to create a second front on your organisation's brand awareness, mission, and reputation.

A cyclist dressed in black and blue gear riding on an indoor velodrome track with wooden walls, captured in motion.

Faster response times

Media deadlines are news cycles that happen more regularly. Lookatmedia™ online media centers help your PR team reach more journalists across more news resources faster. Once authored, your team can create visual narratives and go live in minutes. Stories can be reviewed and approved faster. What once took hours can happen in minutes.

An adult orangutan holding a baby orangutan in a green forest with moss-covered trees.

The power of illustrated content

It takes as little as 13 milliseconds for the mind to understand the content of an image. That’s the same time it takes to blink. Images ca also be expressive, emotive, and cut through the noise of the news. Lookatmedia™ online media centers were built with visual narratives in mind. PR professionals can choose images from the Lookatmedia™ image picker to instantly illustrate stories, with editable titles, descriptions and attributions added to stories. Journalists can access these images, and other editorially approved and compliant images and videos once registered.

A woman lying on grass with flowers, smiling, in a park during spring with trees and sunlight.

Your image library, your rules

Lookatmedia™ allows you to provide 24/7 instant access to your editorially approved images and videos once registered. You can also change usage rules, requiring admin approval on all or specific content libraries. You can even set different usage access by lists of users. Out-of-the-box Lookatmedia™ creates multiple formats of each image and video to cover usage from HD broadcast quality video to social media-ready images.

Close-up of a healthcare worker wearing protective face mask, goggles, a blue surgical cap, and scrubs, looking directly at the camera.

'Who's that, and why are they important to the story?'

With Lookatmedia™ online media centers, PR professionals needn't spend time chasing or confirming the subject matter of images and videos. Digital Assets are managed through your enterprise Lookatmedia™ Digital Asset Management solution, allowing PR professionals to only access pre-approved, media-compliant photos and videos within the newsroom environment. This pre-approval process ensures that teams can spend more time creating compelling content with striking visual narratives.

A rocket launching into space with a starry night background and clouds at the bottom.

‘Let’s run it up the flagpole!’

Press Releases are binary. It's what PR teams put in front of journalists, hoping they will respond. Content on Lookatmedia™ online media centers works differently. Journalists unearth stories via browser searches or newsroom discovery journeys, allowing PR professionals to pitch the same stories from different angles, appealing to a wider group and type of journalist, blogger, podcaster, or influencer. Unlike a press release, the more content you make available to a single journalist, the greater the chance of positive media coverage.

A man with tattoos on his left arm, wearing a yellow and white striped t-shirt, is making a surprised or shocked expression against a yellow background, covering his right eye with his hand.

Press Releases with an eraser

It's too late to change a press release once it reaches a journalist's inbox, whereas a press release created on Lookatmedia can be edited or updated anytime. By using a link to a Press Release on Lookatmedia™, PR teams can create personalised pitches that drive activity and discovery journeys by journalists, increasing the chance of positive media coverage. PR teams can also build media kits in Lookatmedia™ that can be added to your existing press releases distribution solution, allowing content to be updated anytime.

People riding bicycles on a street decorated with colorful lanterns during dusk in a lively neighborhood.

24/7 media coverage

Press Releases are binary. It's what PR teams put in front of journalists, hoping they will respond. Content on Lookatmedia™ online media centers works differently. Journalists unearth stories via browser searches or newsroom discovery journeys, allowing PR professionals to pitch the same stories from different angles, appealing to a wider group and type of journalist, blogger, podcaster, or influencer. Unlike a press release, the more content you make available to a single journalist, the greater the chance of positive media coverage.

Find out how to turn your unique content into
newsworthy stories for today’s journalists