Will U.S. tariffs spark a PR renaissance?
As budgets shrink and uncertainty looms, Lookatmedia™ hyper-personalized PR technology offers a powerful solution for brands to secure market share and maintain media momentum.
The recent introduction of tariffs, and the looming uncertainty over their impact, has sent ripples through global economies, rattling markets, shaking political stability, and leaving businesses scrambling. Some economists are already whispering the word "recession," while organizations in affected countries are slashing budgets and letting go of staff.
And as history has shown, marketing budgets are often the first to be cut, ironically at the exact moment when an aggressive communication strategy can offer a competitive edge.
At Lookatmedia™, we see this as a clarion call for PR to step up. This is precisely the moment when PR should raise its hand and declare, “We’re ready to lead.”
In a recent conversation with a senior executive at a global advertising agency, a telling comment was made: “PR feels fuzzy. Metrics and ROI are hard to quantify, and they don’t align with the clear KPIs we use to assess marketing success.” But after witnessing a demo of the Lookatmedia™’ hyper-personalized PR pitching technology, the tone shifted dramatically.
“That’s it!” he exclaimed. “This is what we’ve been waiting for: an advanced PR solution that delivers the efficiency of programmatic advertising, with the precision of personalization to individual journalists, but at scale. And with metrics that not only prove effectiveness but elevate the stories we can deliver to our clients.”
As Lookatmedia™ Founder and CEO, I’ve spent years articulating this vision, but in one conversation, this industry leader distilled it perfectly. Lookatmedia™ provides the certainty and predictability that PR has long struggled to achieve, at a price point that enables marketing departments to offset reduced ad budgets with high-quality earned media.
And we’ve done it in a way that centers both PR professionals and journalists at the heart of the story.
Having navigated eight recessions, I know what’s coming: tough decisions, belt-tightening, and an eventual reordering of winners and losers. But I also know that market share can be acquired at a far lower cost during downturns, with long-term benefits realized when the economy rebounds.
Now is the time for organizations to rethink the role of PR in their communications strategy. And Lookatmedia™ is ready to be a key partner in that conversation.